The influence of consumers' perception of green products on green purchase intention
The purpose of this study is to examine the influences of consumers' perception of green products on green purchase intention among Sabahan consumers. A modified framework adapted from D'Souza, Taghian, Lamb and Peretiatkos (2006) was used for this study. Individual consumers aged above...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/6078/1/mt0000000085.pdf |
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