The influence of brand image towards overall satisfaction and loyalty intention in the context of local caramelized coffee manufacturing industry

The general goal of this study is to examine the influence of brand image towards overall satisfaction and loyalty intention in the context of local caramelized coffee industry in Kota Kinabalu, Sabah. Questionnaires were distributed among 150 respondents by using online survey, snow-ball method, an...

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Bibliographic Details
Main Author: Ngo, Wendy Seng Teen
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/6132/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/6132/2/FULLTEXT.pdf
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