Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu

As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in...

Full description

Saved in:
Bibliographic Details
Main Author: Liew, Toh Soon
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ums-ep.6144
record_format uketd_dc
spelling my-ums-ep.61442024-04-29T02:31:56Z Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu 2012 Liew, Toh Soon HF5410-5417.5 Marketing. Distribution of products As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in Kota Kinabalu were determined. The study uses the theory of uses and gratification to determine the motivation uses of smartphone and the media dependency theory to define dependency and its outcome. The objective of this study can be achieve through multiple regression analyses of antecedents variables with dependency and followed by simple regression between dependency and purchase behavior (outcome) of the study. The proposed antecedents' variables consist of entertainment, convenience, social need and social influence. However, factor analysis had suggested that social influence and convenience to be a multidimension construct. Descriptive norms and subjective norms were dimensions for social influence whereas portability and time utilization were dimensions for convenience. Data analyses were based on 226 valid questionnaires that were collected. The result from the analysis shows that only social needs and subjective norms were significantly influence the smartphone dependency factors among consumer in Kota Kinabalu. The other factors of entertainment, descriptive norms, utilization and portability show not significant and do not influence the smartphone dependency. On the other hand, dependency on smartphone does show significant result and influence on purchase behavior as the outcome of the study. 2012 Thesis https://eprints.ums.edu.my/id/eprint/6144/ https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Sekolah Perniagaan Ekonomi
institution Universiti Malaysia Sabah
collection UMS Institutional Repository
language English
English
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Liew, Toh Soon
Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
description As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in Kota Kinabalu were determined. The study uses the theory of uses and gratification to determine the motivation uses of smartphone and the media dependency theory to define dependency and its outcome. The objective of this study can be achieve through multiple regression analyses of antecedents variables with dependency and followed by simple regression between dependency and purchase behavior (outcome) of the study. The proposed antecedents' variables consist of entertainment, convenience, social need and social influence. However, factor analysis had suggested that social influence and convenience to be a multidimension construct. Descriptive norms and subjective norms were dimensions for social influence whereas portability and time utilization were dimensions for convenience. Data analyses were based on 226 valid questionnaires that were collected. The result from the analysis shows that only social needs and subjective norms were significantly influence the smartphone dependency factors among consumer in Kota Kinabalu. The other factors of entertainment, descriptive norms, utilization and portability show not significant and do not influence the smartphone dependency. On the other hand, dependency on smartphone does show significant result and influence on purchase behavior as the outcome of the study.
format Thesis
qualification_level Master's degree
author Liew, Toh Soon
author_facet Liew, Toh Soon
author_sort Liew, Toh Soon
title Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_short Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_full Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_fullStr Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_full_unstemmed Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_sort smartphone dependency and impact on consumer purchase behavior of people in kota kinabalu
granting_institution Universiti Malaysia Sabah
granting_department Sekolah Perniagaan Ekonomi
publishDate 2012
url https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf
_version_ 1804890331830812672