Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu

As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in...

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Bibliographic Details
Main Author: Liew, Toh Soon
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf
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