A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues

The paper reports qualitative empirical evidence on the underlying motives and presents motivational factors based on push and pull factors framework for small and medium-sized accommodation. The objectives of the paper are to: (a) explore the underlying motives of individuals and explained by push...

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Main Author:	Quah, Wei Boon
Format:	Thesis
Language:	English
Published:	2009
Online Access:	https://eprints.ums.edu.my/id/eprint/6370/1/mt0000000144.pdf
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institution	Universiti Malaysia Sabah
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language	English
description	The paper reports qualitative empirical evidence on the underlying motives and presents motivational factors based on push and pull factors framework for small and medium-sized accommodation. The objectives of the paper are to: (a) explore the underlying motives of individuals and explained by push and pull factors in starting up small and medium-sized accommodation business; (b) explore the factors that motivate individuals to continue operating small and medium-sized accommodation business; (c) highlight the key issues faced by small and medium-sized accommodation operators. In-depth interviews were conducted with 95 small and medium-sized accommodation operators in five administrative divisions in Sabah, Malaysia. The study was adopted a purposive sampling technique based on the population of small and medium-sized accommodation (SMSA) listed by Sabah Tourism Board. The findings reveal eleven underlying motives of individuals in starting up small and medium-sized accommodation business, namely - inherit from family business; potential and opportunity; market demand; own assets; strategic location; influenced by other people (friends and family); profitability; personal and attitude; previous experience in accommodation business; interested in accommodation business and retirement. These start-up motives were categorized into two categories - pull factors (inherit from family business, potential and opportunity; market demand; own assets; strategic location; influenced by other people (friends and family); profitability) and push factor (personal and attitude; previous experience in accommodation business; interested in accommodation business and retirement.) While the factors that motivating SMSA operators to continue operating their business were categorized as seven themes, namely - inherit from family business; market demand; covering operation cost; profitability; interested in accommodation business; potential and opportunity; challenges. The findings of key issues were categorized into external environmental issues, which are: (a) competition, (b) government regulations and policies, (c) seasonal demand issues and (e) financial issues; five internal issues that are related to competition, financial issues, human resource, customer service and satisfaction, and marketing. The paper contributes to the understanding of start-up motives, motivational factors and key issues faced by small and medium-sized accommodation operators in Sabah. It adds to the existing literature on the start-up motives and the issues faced in managing of small and medium-sized accommodation businesses. These findings are significant for the Sabah State Government in order to regulate and set policies for small and medium-sized accommodation businesses.
format	Thesis
qualification_level	Master's degree
author	Quah, Wei Boon
spellingShingle	Quah, Wei Boon A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
author_facet	Quah, Wei Boon
author_sort	Quah, Wei Boon
title	A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
title_short	A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
title_full	A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
title_fullStr	A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
title_full_unstemmed	A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
title_sort	study on small and medium-sized accommodation operators in sabah: start-up motives, motivational factors and key issues
granting_institution	Universiti Malaysia Sabah
granting_department	School of Business and Economics
publishDate	2009
url	https://eprints.ums.edu.my/id/eprint/6370/1/mt0000000144.pdf
_version_	1747836325082431488
spelling	my-ums-ep.63702017-10-11T02:36:13Z A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues 2009 Quah, Wei Boon The paper reports qualitative empirical evidence on the underlying motives and presents motivational factors based on push and pull factors framework for small and medium-sized accommodation. The objectives of the paper are to: (a) explore the underlying motives of individuals and explained by push and pull factors in starting up small and medium-sized accommodation business; (b) explore the factors that motivate individuals to continue operating small and medium-sized accommodation business; (c) highlight the key issues faced by small and medium-sized accommodation operators. In-depth interviews were conducted with 95 small and medium-sized accommodation operators in five administrative divisions in Sabah, Malaysia. The study was adopted a purposive sampling technique based on the population of small and medium-sized accommodation (SMSA) listed by Sabah Tourism Board. The findings reveal eleven underlying motives of individuals in starting up small and medium-sized accommodation business, namely - inherit from family business; potential and opportunity; market demand; own assets; strategic location; influenced by other people (friends and family); profitability; personal and attitude; previous experience in accommodation business; interested in accommodation business and retirement. These start-up motives were categorized into two categories - pull factors (inherit from family business, potential and opportunity; market demand; own assets; strategic location; influenced by other people (friends and family); profitability) and push factor (personal and attitude; previous experience in accommodation business; interested in accommodation business and retirement.) While the factors that motivating SMSA operators to continue operating their business were categorized as seven themes, namely - inherit from family business; market demand; covering operation cost; profitability; interested in accommodation business; potential and opportunity; challenges. The findings of key issues were categorized into external environmental issues, which are: (a) competition, (b) government regulations and policies, (c) seasonal demand issues and (e) financial issues; five internal issues that are related to competition, financial issues, human resource, customer service and satisfaction, and marketing. The paper contributes to the understanding of start-up motives, motivational factors and key issues faced by small and medium-sized accommodation operators in Sabah. It adds to the existing literature on the start-up motives and the issues faced in managing of small and medium-sized accommodation businesses. These findings are significant for the Sabah State Government in order to regulate and set policies for small and medium-sized accommodation businesses. 2009 Thesis https://eprints.ums.edu.my/id/eprint/6370/ https://eprints.ums.edu.my/id/eprint/6370/1/mt0000000144.pdf text en public masters Universiti Malaysia Sabah School of Business and Economics AirAsia. 2008. AirAsia.com, http://www.airasia.com/site/my/en/home.jsp. Retrieved 7 March 2008. Alsos, G. A., Ljunggren, E. & Petterson, L. T. 2003. What Triggers The Start-up of New Business Activities? Proceedings of International Council for Small Business, June 15-18, 2003, Northern Ireland, Belfast. Alstete, J. W. 2002. On Becoming an Entrepreneur: An Evolving Typology. International Journal of Entrepreneurial Behaviour & Research. 8(4): 222-234. Arksey, H. & Knight, P. 1999. Interview for Social Scientists: An Introductory Resource with Examples. London: Sage. Aronoff, C. E. & Ward J. L. 1998. Why Continue Your Family's Business? 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