The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction

Customer satisfaction is very important to ensure the provision of products and services provided to customers could achieve a satisfactory level. This is also important the context of Homestay Programme itself. Ancillary revenue generation by service provider or host family can be done by offering...

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Main Author:	Sofinah Yussoff
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/7012/1/mt0000000236.pdf
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id	my-ums-ep.7012
record_format	uketd_dc
spelling	my-ums-ep.70122017-10-11T09:21:33Z The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction 2011 Sofinah Yussoff HF Commerce Customer satisfaction is very important to ensure the provision of products and services provided to customers could achieve a satisfactory level. This is also important the context of Homestay Programme itself. Ancillary revenue generation by service provider or host family can be done by offering services that meet the needs and desires of visitors. Decreasing number of visitors come to the Homestay Programme in Wilayah Persekutuan Labuan in 2008. Therefore, this study is to identify the exact factors that can influence customer satisfaction, especially for local and foreign visitors who choose and participate in Homestay Programme in Labuan. There are two factors to measure customer satisfaction, which are tourists'motivation and the cultural and heritage. Quantitative and descriptive research approaches were applied in this study to describe the characteristics of related variables in this study. Through this study, there are several findings have been found. Among the eight hypotheses, explain the name of the dimensions that significant. Four of them were accepted. Therefore, underlying visitors' motivation,intellectuals has a significant relationship with customer satisfaction. Whereas for cultural and heritage, cultural attractions, experience of recreational and local services have a Significant relationship with customer satisfaction who visited Homestay Programme in Wilayah Persekutuan Labuan. 2011 Thesis https://eprints.ums.edu.my/id/eprint/7012/ https://eprints.ums.edu.my/id/eprint/7012/1/mt0000000236.pdf text en public masters Universiti Malaysia Sabah School of Business and Economics
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Sofinah Yussoff The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
description	Customer satisfaction is very important to ensure the provision of products and services provided to customers could achieve a satisfactory level. This is also important the context of Homestay Programme itself. Ancillary revenue generation by service provider or host family can be done by offering services that meet the needs and desires of visitors. Decreasing number of visitors come to the Homestay Programme in Wilayah Persekutuan Labuan in 2008. Therefore, this study is to identify the exact factors that can influence customer satisfaction, especially for local and foreign visitors who choose and participate in Homestay Programme in Labuan. There are two factors to measure customer satisfaction, which are tourists'motivation and the cultural and heritage. Quantitative and descriptive research approaches were applied in this study to describe the characteristics of related variables in this study. Through this study, there are several findings have been found. Among the eight hypotheses, explain the name of the dimensions that significant. Four of them were accepted. Therefore, underlying visitors' motivation,intellectuals has a significant relationship with customer satisfaction. Whereas for cultural and heritage, cultural attractions, experience of recreational and local services have a Significant relationship with customer satisfaction who visited Homestay Programme in Wilayah Persekutuan Labuan.
format	Thesis
qualification_level	Master's degree
author	Sofinah Yussoff
author_facet	Sofinah Yussoff
author_sort	Sofinah Yussoff
title	The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
title_short	The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
title_full	The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
title_fullStr	The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
title_full_unstemmed	The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
title_sort	relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
granting_institution	Universiti Malaysia Sabah
granting_department	School of Business and Economics
publishDate	2011
url	https://eprints.ums.edu.my/id/eprint/7012/1/mt0000000236.pdf
_version_	1747836347189559296

The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction

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