Consumer perceived risk and purchasing behavior toward food safety issues
Food safety had become an important issues and reach higher concern when the issues were publicized globally. The objective of the study is to evaluate the impact of consumer perceived risk towards the purchasing intention in times of food safety concerns. Previous research on food safety had focuse...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/7596/1/mt0000000269.pdf |
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