The effects of perceived value and trust on customer loyalty and mediating effects of customer satisfaction: A study of foreign banks in Kota Kinabalu Sabah
Financial sector has become more internationalised because of global economic integration, new technology development and liberalisation of financial sector. In Malaysia context, entry of new competitors has increase the competitiveness in the banking industry. Even though government has limit and c...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.ums.edu.my/id/eprint/8717/1/mt0000000292.pdf |
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