The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender
The purpose of this study is to investigate the influences of trusting social media electronic word-of-mouth (eWOM) source and attitude on the intention to follow the eWOM among Malaysian travellers. In addition, this study will look into the role of attitude as a mediator and gender as a moderator....
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2013
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my-ums-ep.89552017-10-26T02:21:50Z The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender 2013 Nur Thara Atikah Zainal HM Sociology (General) The purpose of this study is to investigate the influences of trusting social media electronic word-of-mouth (eWOM) source and attitude on the intention to follow the eWOM among Malaysian travellers. In addition, this study will look into the role of attitude as a mediator and gender as a moderator. The belief-attitude-intention framework by Fishbein and Ajzen (1975) was used as a foundation in this study with inserting the moderating role of gender in the framework. By using a survey method, a total of 370 questionnaires were distributed physically in Kota Kinabalu and via online for locations outside of Kota Kinabalu. From the 370 distributed questionnaires, approximately 270 were valid. The findings indicated that trust in eWOM source (honesty, competence, and benevolence) has significant influence on the attitude toward eWOM and intention to follow eWOM. Furthermore attitude also has positive influence on intention to follow eWOM. However, results indicated that attitude partially mediates the relationship between trust in eWOM source and intention to follow eWOM. Lastly, there are no gender differences on how Malaysian travellers trust in eWOM source. The findings have managerial and theoretical implications and suggestions for future research are provided to overcome limitations of the study. 2013 Thesis https://eprints.ums.edu.my/id/eprint/8955/ https://eprints.ums.edu.my/id/eprint/8955/1/mt0000000332.pdf text en public masters University Malaysia Sabah School of Business and Economics |
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Universiti Malaysia Sabah |
| collection |
UMS Institutional Repository |
| language |
English |
| topic |
HM Sociology (General) |
| spellingShingle |
HM Sociology (General) Nur Thara Atikah Zainal The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender |
| description |
The purpose of this study is to investigate the influences of trusting social media electronic word-of-mouth (eWOM) source and attitude on the intention to follow the eWOM among Malaysian travellers. In addition, this study will look into the role of attitude as a mediator and gender as a moderator. The belief-attitude-intention framework by Fishbein and Ajzen (1975) was used as a foundation in this study with inserting the moderating role of gender in the framework. By using a survey method, a total of 370 questionnaires were distributed physically in Kota Kinabalu
and via online for locations outside of Kota Kinabalu. From the 370 distributed questionnaires, approximately 270 were valid. The findings indicated that trust in eWOM source (honesty, competence, and benevolence) has significant influence on the attitude toward eWOM and intention to follow eWOM. Furthermore attitude also has positive influence on intention to follow eWOM. However, results indicated that attitude partially mediates the relationship between trust in eWOM source and intention to follow eWOM. Lastly, there are no gender differences on how Malaysian
travellers trust in eWOM source. The findings have managerial and theoretical implications and suggestions for future research are provided to overcome limitations of the study. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Nur Thara Atikah Zainal |
| author_facet |
Nur Thara Atikah Zainal |
| author_sort |
Nur Thara Atikah Zainal |
| title |
The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender |
| title_short |
The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender |
| title_full |
The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender |
| title_fullStr |
The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender |
| title_full_unstemmed |
The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender |
| title_sort |
influence of trusting social media electronic word-of-mouth (ewom) source and attitude on intention to follow the ewom: a study of the malaysian travellers with the moderating role of gender |
| granting_institution |
University Malaysia Sabah |
| granting_department |
School of Business and Economics |
| publishDate |
2013 |
| url |
https://eprints.ums.edu.my/id/eprint/8955/1/mt0000000332.pdf |
| _version_ |
1747836353129742336 |