The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender
The purpose of this study is to investigate the influences of trusting social media electronic word-of-mouth (eWOM) source and attitude on the intention to follow the eWOM among Malaysian travellers. In addition, this study will look into the role of attitude as a mediator and gender as a moderator....
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2013
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/8955/1/mt0000000332.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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