The influence of trusting social media electronic word-of-mouth (eWOM) source and attitude on intention to follow the eWOM: A study of the Malaysian travellers with the moderating role of gender
The purpose of this study is to investigate the influences of trusting social media electronic word-of-mouth (eWOM) source and attitude on the intention to follow the eWOM among Malaysian travellers. In addition, this study will look into the role of attitude as a mediator and gender as a moderator....
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2013
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| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/8955/1/mt0000000332.pdf |
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