The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
Inadequate information regarding "green purchase intention" and green behaviour of Malaysian consumers have become major problems which make it difficult to local and international marketers as well as other relevant agencies to develop their business and marketing strategies. Thus, this s...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/9267/1/mt0000000411.pdf |
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