Interpreting green consumer behaviour
Despite the popularity of consumers’ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviou...
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Format: | Thesis |
Language: | English |
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Online Access: | http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/1931/1/HF%205415.33%20.A78%20Z8%202011%20Abstract.pdf http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/1931/2/HF%205415.33%20.A78%20Z8%202011%20FullText.pdf |
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Summary: | Despite the popularity of consumers’ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of
research to explain the situational effect on consumer environmental
behaviour is the Behavioural Perspective Model (BPM). A key insight of the
BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. |
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