Fenomena percampuran kod dalam iklan perniagaan bahasa Cina di Malaysia

Fenomena percampuran kod dalam iklan perniagaan bahasa Cina di Malaysia

Penyelidikan ini dijalankan untuk mengkaji fenomena percampuran kod dalam iklan-iklan perniagaan bahasa Cina yang diterbitkan dalam akhbar-akhbar bahasa Cina di Malaysia. Didapati bahawa item-item leksikal bahasa Inggeris banyak dicampurkan secara interlingual ke dalam iklan-iklan perniagaan bahasa...

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Bibliographic Details
Main Author:	Lau, Su Kia
Format:	Thesis
Language:	other
Subjects:	HF 5827 .L3 2007 Tesis Universiti Malaya 2007 Advertising > Language
Online Access:	http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/2728/1/HF%205827%20.L3%202007%20Abstract.pdf http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/2728/2/HF%205827%20.L3%202007%20FullText.pdf
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