The influence of religion on retail patronage behaviour in Malaysia

Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was...

Full description

Saved in:

Bibliographic Details
Main Author:	Safiek Mokhlis
Format:	Thesis
Language:	English
Subjects:	HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade > Research Religion > Economic aspects
Online Access:	http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/1/HF%205429%20.S2%202006%20Abstract.pdf http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/2/HF%205429%20.S2%202006%20FullText.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-umt-ir.-837
record_format	uketd_dc
spelling	my-umt-ir.-8372016-03-11T20:01:43Z The influence of religion on retail patronage behaviour in Malaysia Safiek Mokhlis Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religious influences on the following aspects of consumer behaviour were examined: lifestyle, use of information source, shopping orientation, store attribute importance and store patronage. Consistent with previous research, religion was viewed from two different perspectives namely religious affiliation and religiosity. Religious affiliation is the adherence of individuals to a particular religious group while religiosity, or religious commitment, is the degree in which beliefs in specific religious values and ideals are espoused and practiced by an individual. University of Stirling 2006 Thesis en http://hdl.handle.net/123456789/837 http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/1/HF%205429%20.S2%202006%20Abstract.pdf 4b25a604429885422f023d25978fd767 http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/2/HF%205429%20.S2%202006%20FullText.pdf 600493e373e76dc095a6319329783a41 http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/3/license.txt ecca7a0b60eabbf88d99eae3662e2d50 http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/4/HF%205429%20.S2%202006%20Abstract.pdf.txt ba8a6a14588c1ceb669bcfba876f1571 http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/5/HF%205429%20.S2%202006%20FullText.pdf.txt 4643370f3b4ab219bf5dc1ec95922afb HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade -- Research Religion -- Economic aspects
institution	Universiti Malaysia Terengganu
collection	UMT Repository System
language	English
topic	HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade -- Research Religion -- Economic aspects
spellingShingle	HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade -- Research Religion -- Economic aspects Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia
description	Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religious influences on the following aspects of consumer behaviour were examined: lifestyle, use of information source, shopping orientation, store attribute importance and store patronage. Consistent with previous research, religion was viewed from two different perspectives namely religious affiliation and religiosity. Religious affiliation is the adherence of individuals to a particular religious group while religiosity, or religious commitment, is the degree in which beliefs in specific religious values and ideals are espoused and practiced by an individual.
format	Thesis
author	Safiek Mokhlis
author_facet	Safiek Mokhlis
author_sort	Safiek Mokhlis
title	The influence of religion on retail patronage behaviour in Malaysia
title_short	The influence of religion on retail patronage behaviour in Malaysia
title_full	The influence of religion on retail patronage behaviour in Malaysia
title_fullStr	The influence of religion on retail patronage behaviour in Malaysia
title_full_unstemmed	The influence of religion on retail patronage behaviour in Malaysia
title_sort	influence of religion on retail patronage behaviour in malaysia
granting_institution	University of Stirling
url	http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/1/HF%205429%20.S2%202006%20Abstract.pdf http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/837/2/HF%205429%20.S2%202006%20FullText.pdf
_version_	1747835910411517952

The influence of religion on retail patronage behaviour in Malaysia

Similar Items