The mediating effect of purchase intention toward the relationship of attitude, subjective norm, perceived usefulness, trust and online shopping behavior

This study was conducted to examine the consumer behavior specifically online shopping behavior of university students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis. A total of 800 sets of questionnaires have been distributed and 662 questionnaires were r...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Lim, Yi Jin
التنسيق: أطروحة
اللغة:English
الموضوعات:
الوصول للمادة أونلاين:http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/59427/1/Page%201-24.pdf
http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/59427/2/Full%20text.pdf
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