Consumer perception towards corporate social responsibility on brand equity
While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...
Saved in:
Main Author: | Karpal Singh, Dara Singh |
---|---|
Format: | Thesis |
Language: | English |
Subjects: | |
Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/62023/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/62023/2/Full%20text.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Conceptualisation and development of consumer-based corporate social responsibility scale
by: Quah, Kheng Siong
Published: (2015) -
Corporate social responsibility disclosure in Kenya : an analysis of annual reports and websites of Nairobi stock exchange listed companies /
by: Okomo, Amisi Maurice Okoth
Published: (2008) -
Corporate social reporting in Malaysia : an institutional perspective /
by: Azlan Amran
Published: (2006) -
Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
by: Zainal Abidin, Sazrinee
Published: (2019) -
Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior /
by: Ghotb, Hamidreza
Published: (2011)