Consumer perception towards corporate social responsibility on brand equity
While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/62023/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/62023/2/Full%20text.pdf |
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