Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator

Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator

This research explores the relationship between marketing mix strategy (MMS) and the perceived value of physician satisfaction in the Yemeni pharmaceutical industry. The research framework was developed on the basis of extensive previous studies. The research model incorporated key MMS elements,...

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书目详细资料
主要作者:	Mohsen Ali, Ahmed Murshid
格式:	Thesis
语言:	English
主题:	Marketing Pharmaceutical industry Marketing mix strategy (MMS) Pharmaceutical industry > Yemen
在线阅读:	http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/63440/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/63440/2/Full%20text.pdf
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