Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators
Strong brand image is an invaluable asset and organizations are giving continuous endeavor to build strong image for their goods and services. Likewise, marketing researchers are focusing on researches to find out ways to enhance brand image. In this study, Aaker’s Customer-Based Brand Equity Frame...
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| Format: | Thesis |
|---|---|
| Language: | English |
| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/77892/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/77892/2/Full%20text.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/77892/4/Mohammad%20Wasib.pdf |
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