The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective
Despite the common perception and various researches in the area of brand management-brand loyalty, findings on the relationship between these variables are rather conflicting. Links between brand management’s elements (product quality, service quality, brand value and brand image) and brand loyalt...
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| Format: | Thesis |
|---|---|
| Language: | English |
| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78011/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78011/2/Full%20text.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78011/4/Syahida%20Aziz.pdf |
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