The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective

Despite the common perception and various researches in the area of brand management-brand loyalty, findings on the relationship between these variables are rather conflicting. Links between brand management’s elements (product quality, service quality, brand value and brand image) and brand loyalt...

Saved in:

书目详细资料
格式:	Thesis
语言:	English
主题:	Product management Brand loyalty Marketing
在线阅读:	http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78011/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78011/2/Full%20text.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78011/4/Syahida%20Aziz.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Brand loyalty on sport shoes purchase : a Malaysian perspective
由: Chong, Justin
出版: (2000)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
由: Nikhashemi, Seyed Rajab
出版: (2015)

Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
由: Mustapha, Hadj Smail
出版: (2013)

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
由: Abdullah, Johari
出版: (2023)

The influence of instafamous characteristics on brand image /
由: Nik Ridhuwan Ilya Ilyas
出版: (2020)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
由: Mohammadi, Alireza
出版: (2019)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
由: Wong, Philip Pong Weng
出版: (2014)

Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib
由: Ahmad@ Taufik, Izuati, et al.
出版: (2008)

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
由: Lew, Bel Lee Peng
出版: (2010)

The brand equity aproach to marketing of Malaysian palm products /
由: B. Kamaleswari
出版: (2009)

Consumer evaluation of brand extensions
由: Ning, Jessie Ting Ay
出版: (2000)

Consumer perceptions of brand loyalty towards ethnocentrism in Malaysia /
由: Foo, Choi Wan
出版: (2007)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
由: Fhidzon, Mohammad Raffi, et al.
出版: (2019)

The interplay between product concept and brand personality : effects on inferences and brand extensions /
由: Kum, Doreen
出版: (2003)

Brand loyalty and purchase intention in Malaysian automotive industry /
由: Leong Wei Yuen
出版: (2003)

Relationship between features of spokes-character and brand trust of consumers
由: Bidin, Hernani
出版: (2018)

A study of brand switching behaviour among Malaysian car owners /
由: Rini Handayani Indah Pascawati
出版: (2007)

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
由: Sarker, Md Moniruzzaman

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
由: Mohd Nadzri, Wan Nadiah
出版: (2017)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
由: Phang, Ing
出版: (2001)

The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
由: Ang, Chuan Lock
出版: (2016)

A study of consumers' global brand attitudes in Malaysia /
由: Cheah, Yee Nin
出版: (2011)

Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective /
由: Tong, Siew Fong
出版: (2000)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
由: Abdollah, Ida Izumi
出版: (2019)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
由: Nik Sulaiman, Nik Nur Aswad
出版: (2011)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
由: Muhamad Tamyez, Puteri Fadzline
出版: (2014)

The effects of brand extension on original brand associations /
由: Liau, Janet Su Shyan
出版: (1996)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
由: Zahari, Nurfareena
出版: (2019)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
由: Mazuri Abd Ghani

Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products
由: Zainal Abidin, Sazrinee
出版: (2019)

Retailer corporate branding : internet and high street compared /
由: Syarifah Faridah Syed Alwi
出版: (2006)

Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /
由: Malik, Haider Ali

Country branding and residency choice /
由: Soo, Mei Wan
出版: (2008)

Brand Loyalty : Study On Malaysian Female Perspective
由: Chong, Lydia Li Ting
出版: (2006)

Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /
由: Hong, Kai Kuan
出版: (2012)

A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran
由: Pasran, Norsalwani
出版: (2017)

Customer-based brand equity of the sportswear market in Malaysia /
由: Emilia Rosemera Uzir
出版: (2010)

The issues of co-branding among hospitality organizations / Nur Syuhaada Kharil Anuar
由: Kharil Anuar, Nur Syuhaada
出版: (2020)

Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei
由: Borzooei, Mahdi
出版: (2015)

Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
由: Rownak, Ruhi
出版: (2019)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group