Innovation performance, market orientation, technology orientation and firm performance in Northwestern Nigeria: the role of business environment
With increasing globalization and fast pace of technology advancement in recent decades, there is a need to instil innovation, market orientation and technology orientation spirit amongst Nigerian SMEs as Nigeria is striving to become an among the top 20 leading economies in the world. According to...
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| Format: | Thesis |
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| Language: | English |
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| Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78737/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78737/2/Full%20text.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78737/3/Mohammad%20Nura.pdf |
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| Summary: | With increasing globalization and fast pace of technology advancement in recent decades, there is a need to instil innovation, market orientation and technology orientation spirit amongst Nigerian SMEs as Nigeria is striving to become an among the top 20 leading economies in the world. According to World Trade Report (2016) SMEs in Nigeria faced with several challenges namely: lack of skills and technology, innovations and regulatory uncertainty make it difficult for SMEs to survive in the competitive environment. The aim of this study is to investigate the influence of innovation performance (IP), market orientation (MO) and technology orientation (TO) that will lead to better firm performance. This study also examines the moderating role of business environment on the relationship of between innovation performance, market orientation, technology orientation and SMEs performance in the North-western Nigeria. The samples of 266 were obtained from SMEs registered with Small and Medium Enterprises Development Agency of Nigeria (SMEDAN). The Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to test the study hypotheses. This study found that innovation performance, market orientation, and technology orientation are an important strategy for SMEs performance in Nigeria. The findings reveal a significant positive relationship between IP, MO, TO, BE and firm performance. Similarly, the study found that business environment strengthens the degree of the relationship between innovation performance and market orientation. Contrary, the findings of the study indicate that business environment does not moderate the relationship between technology orientation and firm performance. The findings provide important insights to owner/managers of SMEs, policy makers, and researchers to further understand the effects of innovative performance, market orientation, technology orientation and firm performance on SME performance. Similarly, the findings has contributed several practical implications in the context of entrepreneurship, understanding the influence of IP, MO, TO and BE is important to policymakers such as Small and Medium enterprise development agency of Nigeria (SMEDAN), Central Bank of Nigeria, Civil societies, Nigeria Bureau of Statistics (NBS) and Northwest State Government in designing the policies and programs on entrepreneurship programs in the country through applying innovation performance, market orientation, technology orientation and as well as creating enabling business environment that will support SMEs to improve performance. |
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