A study on price oriented promotions effects on brand loyalty

rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine...

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Main Author:	Janette, Boniface Barau
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/10173/1/Janette.pdf
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id	my-unimas-ir.10173
record_format	uketd_dc
spelling	my-unimas-ir.101732023-05-24T04:24:00Z A study on price oriented promotions effects on brand loyalty 2012 Janette, Boniface Barau HB Economic Theory rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine the effects of price-oriented promotions on brand 10yalti)The objective of this study is to investigate the influence of predisposition to use price sales promotional tools in buying other than preferred brand products would effects his or her brand loyalty level among personal care product users or buyers. Questionnaires were distributed and self-administered to 150 respondents. Descriptive analysis, One-way ANOVA, independent t-test, Pearson correlation and simple regression analysis were used in this study. This study strived to determine the differences of predisposition to use price-oriented promotional tools towards consumer's brand loyalty. The fmdings of this study indicated that 'consumers have strong correlation with brand loyalty. In addition, this research would give managerial implications for marketers with regards to customer preferences to improve their strategy in enhancing product brand name. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/10173/ http://ir.unimas.my/id/eprint/10173/1/Janette.pdf text en validuser masters Universiti Malaysia Sarawak, UNIMAS Faculty of Economics and Business.
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Janette, Boniface Barau A study on price oriented promotions effects on brand loyalty
description	rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine the effects of price-oriented promotions on brand 10yalti)The objective of this study is to investigate the influence of predisposition to use price sales promotional tools in buying other than preferred brand products would effects his or her brand loyalty level among personal care product users or buyers. Questionnaires were distributed and self-administered to 150 respondents. Descriptive analysis, One-way ANOVA, independent t-test, Pearson correlation and simple regression analysis were used in this study. This study strived to determine the differences of predisposition to use price-oriented promotional tools towards consumer's brand loyalty. The fmdings of this study indicated that 'consumers have strong correlation with brand loyalty. In addition, this research would give managerial implications for marketers with regards to customer preferences to improve their strategy in enhancing product brand name.
format	Thesis
qualification_level	Master's degree
author	Janette, Boniface Barau
author_facet	Janette, Boniface Barau
author_sort	Janette, Boniface Barau
title	A study on price oriented promotions effects on brand loyalty
title_short	A study on price oriented promotions effects on brand loyalty
title_full	A study on price oriented promotions effects on brand loyalty
title_fullStr	A study on price oriented promotions effects on brand loyalty
title_full_unstemmed	A study on price oriented promotions effects on brand loyalty
title_sort	study on price oriented promotions effects on brand loyalty
granting_institution	Universiti Malaysia Sarawak, UNIMAS
granting_department	Faculty of Economics and Business.
publishDate	2012
url	http://ir.unimas.my/id/eprint/10173/1/Janette.pdf
_version_	1783728018279104512

A study on price oriented promotions effects on brand loyalty

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