A study on price oriented promotions effects on brand loyalty
rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/10173/1/Janette.pdf |
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