A study on price oriented promotions effects on brand loyalty
rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2012
|
| 主題: | |
| 在線閱讀: | http://ir.unimas.my/id/eprint/10173/1/Janette.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|