A study of brand equity and institutional image between two higher educational institutions

ThiS study aims to investigate the brand equity and institutional image of two higher educational institutions to determine if there is a. difference between both variables between the two higher educational institutions. Apart from that, it is also the interest of the study to find out if there is...

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Main Author:	Lai, Huey Yih
Format:	Thesis
Language:	English
Published:	2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/10364/2/Lai%20HueyYih.pdf
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id	my-unimas-ir.10364
record_format	uketd_dc
spelling	my-unimas-ir.103642023-03-02T08:43:41Z A study of brand equity and institutional image between two higher educational institutions 2012 Lai, Huey Yih H Social Sciences (General) ThiS study aims to investigate the brand equity and institutional image of two higher educational institutions to determine if there is a. difference between both variables between the two higher educational institutions. Apart from that, it is also the interest of the study to find out if there is a difference in parents' and students' view on brand equity and institutional image The results revealed that brand equity and institutional image between both institutions are different. Results also revealed that parents and students have different perception towards the brand equity and institutional image of institutions. Implications towards marketing of the institutions shall be considered . Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/10364/ http://ir.unimas.my/id/eprint/10364/2/Lai%20HueyYih.pdf text en validuser masters Universiti Malaysia Sarawak, UNIMAS Faculty of Economics and Business.
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Lai, Huey Yih A study of brand equity and institutional image between two higher educational institutions
description	ThiS study aims to investigate the brand equity and institutional image of two higher educational institutions to determine if there is a. difference between both variables between the two higher educational institutions. Apart from that, it is also the interest of the study to find out if there is a difference in parents' and students' view on brand equity and institutional image The results revealed that brand equity and institutional image between both institutions are different. Results also revealed that parents and students have different perception towards the brand equity and institutional image of institutions. Implications towards marketing of the institutions shall be considered .
format	Thesis
qualification_level	Master's degree
author	Lai, Huey Yih
author_facet	Lai, Huey Yih
author_sort	Lai, Huey Yih
title	A study of brand equity and institutional image between two higher educational institutions
title_short	A study of brand equity and institutional image between two higher educational institutions
title_full	A study of brand equity and institutional image between two higher educational institutions
title_fullStr	A study of brand equity and institutional image between two higher educational institutions
title_full_unstemmed	A study of brand equity and institutional image between two higher educational institutions
title_sort	study of brand equity and institutional image between two higher educational institutions
granting_institution	Universiti Malaysia Sarawak, UNIMAS
granting_department	Faculty of Economics and Business.
publishDate	2012
url	http://ir.unimas.my/id/eprint/10364/2/Lai%20HueyYih.pdf
_version_	1783728063116214272

A study of brand equity and institutional image between two higher educational institutions

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