A study of brand equity and institutional image between two higher educational institutions

ThiS study aims to investigate the brand equity and institutional image of two higher educational institutions to determine if there is a. difference between both variables between the two higher educational institutions. Apart from that, it is also the interest of the study to find out if there is...

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书目详细资料
主要作者:	Lai, Huey Yih
格式:	Thesis
语言:	English
出版:	2012
主题:	H Social Sciences (General)
在线阅读:	http://ir.unimas.my/id/eprint/10364/2/Lai%20HueyYih.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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