Women's buying behaviour towards organic food

This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Yeo, Sing Ee
التنسيق: أطروحة
اللغة:English
منشور في: 2014
الموضوعات:
الوصول للمادة أونلاين:http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf
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الوصف
الملخص:This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty.