Women's buying behaviour towards organic food

This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...

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Main Author:	Yeo, Sing Ee
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf
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id	my-unimas-ir.10376
record_format	uketd_dc
spelling	my-unimas-ir.103762023-05-25T09:38:05Z Women's buying behaviour towards organic food 2014 Yeo, Sing Ee H Social Sciences (General) This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty. Universiti Malaysia Sarawak, (UNIMAS) 2014 Thesis http://ir.unimas.my/id/eprint/10376/ http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf text en validuser masters Universiti Malaysia Sarawak, UNIMAS Faculty of Economics and Business.
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Yeo, Sing Ee Women's buying behaviour towards organic food
description	This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty.
format	Thesis
qualification_level	Master's degree
author	Yeo, Sing Ee
author_facet	Yeo, Sing Ee
author_sort	Yeo, Sing Ee
title	Women's buying behaviour towards organic food
title_short	Women's buying behaviour towards organic food
title_full	Women's buying behaviour towards organic food
title_fullStr	Women's buying behaviour towards organic food
title_full_unstemmed	Women's buying behaviour towards organic food
title_sort	women's buying behaviour towards organic food
granting_institution	Universiti Malaysia Sarawak, UNIMAS
granting_department	Faculty of Economics and Business.
publishDate	2014
url	http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf
_version_	1783728065537376256

Women's buying behaviour towards organic food

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