Women's buying behaviour towards organic food
This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2014
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| 主題: | |
| 在線閱讀: | http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf |
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