Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research

This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Pe...

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Bibliographic Details
Main Author:	Ronald, ak Ripid.
Format:	Thesis
Language:	English
Published:	2002
Subjects:	HD28 Management Industrial Management
Online Access:	http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf
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id	my-unimas-ir.16086
record_format	uketd_dc
spelling	my-unimas-ir.160862023-07-05T04:01:20Z Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research 2002 Ronald, ak Ripid. HD28 Management. Industrial Management This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses. 2002 Thesis http://ir.unimas.my/id/eprint/16086/ http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Ecomonics and business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Ronald, ak Ripid. Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
description	This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses.
format	Thesis
qualification_level	Master's degree
author	Ronald, ak Ripid.
author_facet	Ronald, ak Ripid.
author_sort	Ronald, ak Ripid.
title	Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_short	Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_full	Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_fullStr	Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_full_unstemmed	Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
title_sort	developing marketing strategy for the fish industry batang ai, lubok antu, bahagian sri aman throught action-research
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Ecomonics and business
publishDate	2002
url	http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf
_version_	1783728188114862080

Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research

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