Component of perceived service quality in teaching : the emergence of six critical factors
Providing quality that meets customers' needs and retains them for a longer period has become an important source of competitive advantage. As customer service continues to increase inimportance, the management of Polytechnic focusing on the one critical management tool that is visible to all...
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| Format: | Thesis |
| Language: | English |
| Published: |
2002
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| Online Access: | http://ir.unimas.my/id/eprint/16632/3/Component%20of%20perceived%20service%20quality%20in%20teaching%20%3B%20the%20emergence%20of%20six%20critical%20factors%20%28fulltext%29.pdf |
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| Summary: | Providing quality that meets customers' needs and retains them for a longer period has become an important source of competitive advantage. As customer service continues to increase inimportance, the management of Polytechnic focusing on the one critical management tool that is visible to all Polytechnic department - the technique of measuring customer satisfaction. |
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