Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site

A living museums or non-living museums were an integral tourist destination as it was important to understand visitors’ experiences during the visitation. This study aimed to explore the overall visitor experiences at Sarawak Cultural Village (SCV) at an individual level. The visitors’ experience wa...

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Main Author:	Cassandra, Anak Henry Ahguk
Format:	Thesis
Language:	English English
Published:	2020
Subjects:	GV Recreation Leisure H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/29933/2/Mapping%20the%20Overall%20Individual%20Visitors%E2%80%99%20Experiences%20at%20Sarawak%20Cultural%20%2824%20pgs%29.pdf http://ir.unimas.my/id/eprint/29933/4/Cassandra%20Anak%20Hendry%20Ahguk%20ft.pdf
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id	my-unimas-ir.29933
record_format	uketd_dc
spelling	my-unimas-ir.299332023-04-25T07:02:26Z Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site 2020 Cassandra, Anak Henry Ahguk GV Recreation Leisure H Social Sciences (General) HV Social pathology. Social and public welfare A living museums or non-living museums were an integral tourist destination as it was important to understand visitors’ experiences during the visitation. This study aimed to explore the overall visitor experiences at Sarawak Cultural Village (SCV) at an individual level. The visitors’ experience was seen vital as it will also help in improving SCV in the future. The qualitative research method was used for this study using interview and photovoice. The findings from interview sessions and the photo voices taken during the visits were analysed using thematic analysis to produce the visitors’ experience. A total of 20 respondents participated in this study and were randomly selected during the two-weeks of data collection. The result of the study showed that SCV was a unique and authentic place to visit when comes to a heritage and cultural site. An initial result suggested that there are 18 sub-themed emerged from this study such as memory, learning, emotion, engagement, knowledge discovery, interaction, natural environment, aesthetic, fun and entertainment, involvement, uniqueness of culture, rare object, creativity, originality, culture exposure, antique artefacts, unique architecture, and costume. A further analysis showed that these 18 sub-themes can be categorised into 6 main themes such as: memory experience, learning experience, emotional experience, aesthetic experience, interactive experience and cultural experience. Further study should be done to explore the use of social media and other methods of data collection such as journey map. Universiti Malaysia Sarawak, (UNIMAS) 2020 Thesis http://ir.unimas.my/id/eprint/29933/ http://ir.unimas.my/id/eprint/29933/2/Mapping%20the%20Overall%20Individual%20Visitors%E2%80%99%20Experiences%20at%20Sarawak%20Cultural%20%2824%20pgs%29.pdf text en public http://ir.unimas.my/id/eprint/29933/4/Cassandra%20Anak%20Hendry%20Ahguk%20ft.pdf text en public masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Cognitive Sciences and Human Development
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English English
topic	GV Recreation Leisure H Social Sciences (General) GV Recreation Leisure
spellingShingle	GV Recreation Leisure H Social Sciences (General) GV Recreation Leisure Cassandra, Anak Henry Ahguk Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
description	A living museums or non-living museums were an integral tourist destination as it was important to understand visitors’ experiences during the visitation. This study aimed to explore the overall visitor experiences at Sarawak Cultural Village (SCV) at an individual level. The visitors’ experience was seen vital as it will also help in improving SCV in the future. The qualitative research method was used for this study using interview and photovoice. The findings from interview sessions and the photo voices taken during the visits were analysed using thematic analysis to produce the visitors’ experience. A total of 20 respondents participated in this study and were randomly selected during the two-weeks of data collection. The result of the study showed that SCV was a unique and authentic place to visit when comes to a heritage and cultural site. An initial result suggested that there are 18 sub-themed emerged from this study such as memory, learning, emotion, engagement, knowledge discovery, interaction, natural environment, aesthetic, fun and entertainment, involvement, uniqueness of culture, rare object, creativity, originality, culture exposure, antique artefacts, unique architecture, and costume. A further analysis showed that these 18 sub-themes can be categorised into 6 main themes such as: memory experience, learning experience, emotional experience, aesthetic experience, interactive experience and cultural experience. Further study should be done to explore the use of social media and other methods of data collection such as journey map.
format	Thesis
qualification_level	Master's degree
author	Cassandra, Anak Henry Ahguk
author_facet	Cassandra, Anak Henry Ahguk
author_sort	Cassandra, Anak Henry Ahguk
title	Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_short	Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_full	Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_fullStr	Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_full_unstemmed	Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site
title_sort	mapping the overall individual visitors’ experiences at sarawak cultural village as a living museum site
granting_institution	Universiti Malaysia Sarawak (UNIMAS)
granting_department	Faculty of Cognitive Sciences and Human Development
publishDate	2020
url	http://ir.unimas.my/id/eprint/29933/2/Mapping%20the%20Overall%20Individual%20Visitors%E2%80%99%20Experiences%20at%20Sarawak%20Cultural%20%2824%20pgs%29.pdf http://ir.unimas.my/id/eprint/29933/4/Cassandra%20Anak%20Hendry%20Ahguk%20ft.pdf
_version_	1783728372202864640

Mapping the Overall Individual Visitors’ Experiences at Sarawak Cultural Village as a Living Museum Site

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