New Approach instudying Cultural Impact on Consumers' Attitudes toward Social Media Advertising
While many agree that culture influences on consumers' attitudes toward social media advertising, the question remains as to how culture exerts this influence. This thesis answers this question by studying culture from inside (emic) and outside (etic). Therefore, this thesis has three main obj...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2017
|
| 主题: | |
| 在线阅读: | http://ir.unimas.my/id/eprint/30292/3/Mehdi.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|