New Approach instudying Cultural Impact on Consumers' Attitudes toward Social Media Advertising

While many agree that culture influences on consumers' attitudes toward social media advertising, the question remains as to how culture exerts this influence. This thesis answers this question by studying culture from inside (emic) and outside (etic). Therefore, this thesis has three main obj...

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Bibliographic Details
Main Author: Taghipoorreyneh, Mehdi
Format: Thesis
Published: 2017
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