Exploring Brand Management of Emerging-Markets Small and Medium Enterprises Operating in the Business to Business Industry
Emerging Markets SMEs operate in a heightened competitive environment where external support such as the government is of great importance to develop their brands and remain competitive. Thus, the purpose of this thesis is to explore B2B brand management in emerging markets SMEs from the stakeholder...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | http://ir.unimas.my/id/eprint/30414/1/Raki%20S.pdf |
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