Generational Cohort and Psychographic Effects for Market Segmentation in Malaysia
This study aims to propose the generational cohorts and generational psychographic effects for market segmentation in the context of Malaysia. In spite of the widely cited generational cohort labels in marketing as one of the innovative segmentation strategies, arguments and doubts arise pertaining...
Saved in:
Main Author: | Lim, Tze Yin |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2020
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/31418/4/Lim%20Tze%20yin.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Modelling of commercial property market segmentation to improve price prediction accuracy in Malaysia
by: Usman, Hamza
Published: (2021) -
Internal Marketing And Customer Loyalty:
Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006) -
The Relationship Between Market Orientation And Export
Performance: The Mediation Impact Of Export Marketing
Management Competency And The Moderating Effect Of
Environmental Factors
by: Sefnedi, Sefnedi
Published: (2007) -
The correlation between export volume of rubber with production volume and market price of rubber in Malaysia: 28 years analysis / Siti Muslihah Mohd Razali
by: Mohd Razali, Siti Muslihah
Published: (2011) -
The effect of marketing mix strategies on customers purchase decision at Muslim Chinese restaurants among students in Selangor Malaysia
by: Hawateh, Sujood Ahmed Hasan
Published: (2019)