PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN

Rhetoric is an art that applies beautiful language either in oral or written communication aims to influence the target audience and convince the listener to support a particular point of view as well as take certain actions. This study was conducted to examine the text of Tun Mahathir bin Mohamad’s...

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Main Author:	Chai, Nyun Chow
Format:	Thesis
Language:	English
Published:	2020
Subjects:	PN Literature (General)
Online Access:	http://ir.unimas.my/id/eprint/34853/1/Chai%20Nyun%20Chow%20ft.pdf
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id	my-unimas-ir.34853
record_format	uketd_dc
spelling	my-unimas-ir.348532023-04-25T07:12:02Z PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN 2020 Chai, Nyun Chow PN Literature (General) Rhetoric is an art that applies beautiful language either in oral or written communication aims to influence the target audience and convince the listener to support a particular point of view as well as take certain actions. This study was conducted to examine the text of Tun Mahathir bin Mohamad’s political speech in terms of rhetorical use techniques and frequency of rhetorical strategies applies using Aristotle’s rhetorical proofs of ethos, pathos and logos as the theoretical framework. The platform of youtube has been chosen to collect six political speech in Malay language and transcribe it to be used as data in this study. About 429 excerpts containing rhetorical elements were collected and analysed by using qualitative methods of content analysis. The results show that Tun Mahathir has applied all the rhetoric in his speech. Most of the speech uses ethos at the introductory section to appeal for the credibility that he is a well-known person among the public. For pathos, the elements of “feeling, needs, values and desires” are most used to evoke the emotions of the audience. Logos rhetoric is a type of speech that conveyed information based on facts or evidence so that the audience understands the current phenomena and accepts the points presented. The Findings have shows that logos have more domain been utilized in political speech while ethos is less prominent. Universiti Malaysia Sarawak, (UNIMAS) 2020 Thesis http://ir.unimas.my/id/eprint/34853/ http://ir.unimas.my/id/eprint/34853/1/Chai%20Nyun%20Chow%20ft.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Language Studies & Communication Studies
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	PN Literature (General)
spellingShingle	PN Literature (General) Chai, Nyun Chow PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN
description	Rhetoric is an art that applies beautiful language either in oral or written communication aims to influence the target audience and convince the listener to support a particular point of view as well as take certain actions. This study was conducted to examine the text of Tun Mahathir bin Mohamad’s political speech in terms of rhetorical use techniques and frequency of rhetorical strategies applies using Aristotle’s rhetorical proofs of ethos, pathos and logos as the theoretical framework. The platform of youtube has been chosen to collect six political speech in Malay language and transcribe it to be used as data in this study. About 429 excerpts containing rhetorical elements were collected and analysed by using qualitative methods of content analysis. The results show that Tun Mahathir has applied all the rhetoric in his speech. Most of the speech uses ethos at the introductory section to appeal for the credibility that he is a well-known person among the public. For pathos, the elements of “feeling, needs, values and desires” are most used to evoke the emotions of the audience. Logos rhetoric is a type of speech that conveyed information based on facts or evidence so that the audience understands the current phenomena and accepts the points presented. The Findings have shows that logos have more domain been utilized in political speech while ethos is less prominent.
format	Thesis
qualification_level	Master's degree
author	Chai, Nyun Chow
author_facet	Chai, Nyun Chow
author_sort	Chai, Nyun Chow
title	PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN
title_short	PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN
title_full	PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN
title_fullStr	PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN
title_full_unstemmed	PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN
title_sort	penggunaan retorik dalam ucapan politik tun mahathir bin mohamad pasca kemenangan pakatan harapan
granting_institution	UNIVERSITI MALAYSIA SARAWAK
granting_department	Faculty of Language Studies & Communication Studies
publishDate	2020
url	http://ir.unimas.my/id/eprint/34853/1/Chai%20Nyun%20Chow%20ft.pdf
_version_	1783728439005544448

PENGGUNAAN RETORIK DALAM UCAPAN POLITIK TUN MAHATHIR BIN MOHAMAD PASCA KEMENANGAN PAKATAN HARAPAN

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