FAKTOR PENDORONG KEPUASAN PELANGGAN TERHADAP KUALITI KERJA PIHAK MUZIUM NEGERI TERENGGANU
The objective of the research was to analyse the factor that contribute to the customer’s satisfaction towards the quality of work of the Terengganu State Museum. The main focus of the research was to study the customer ratings on quality of work of the museum by measuring through external and inter...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35010/1/FAKTOR%20PENDORONG%20KEPUASAN%20PELANGGAN%20TERHADAP%20KUALITI%20KERJA24pgs.pdf http://ir.unimas.my/id/eprint/35010/4/Siti%20Nurul%20Syahirah.pdf |
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| Summary: | The objective of the research was to analyse the factor that contribute to the customer’s satisfaction towards the quality of work of the Terengganu State Museum. The main focus of the research was to study the customer ratings on quality of work of the museum by measuring through external and internal factors. The method used was quantitative method, by using the survey form. The respondents were visitors to Terengganu State Museum. The finding, researchers concluded the key driver of the customer’s satisfaction was through internal factors of the museum, that involving physical factors, reliability, responsiveness, assurance and empathy. |
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