PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH

PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH

This study focuses on the promotion management of Indian traditional clothes and textiles.This study discusses how traditional Indian clothes management of sales took place, the promotional tools used, type of challenges faced by Gayathiri Silk Sarees Palace which prevents to achieve their objectiv...

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Main Author: PUNITHA, CHANDRAN
Format: Thesis
Language:English
English
Published: 2016
Subjects:
E11 America (General)
Online Access:http://ir.unimas.my/id/eprint/35046/2/PENGURUSAN%20PROMOSI%20PAKAIAN%20DAN%20TEKSTIL%20TRADISIONAL%20KAUM%20INDIA24pgs.pdf
http://ir.unimas.my/id/eprint/35046/5/Punitha%20Chandran%20ft.pdf
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id my-unimas-ir.35046
record_format uketd_dc
spelling my-unimas-ir.350462023-06-22T01:56:20Z PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH 2016 PUNITHA, CHANDRAN E11 America (General) This study focuses on the promotion management of Indian traditional clothes and textiles.This study discusses how traditional Indian clothes management of sales took place, the promotional tools used, type of challenges faced by Gayathiri Silk Sarees Palace which prevents to achieve their objectives of promotion and promotion strategies used to increase demand and sales of traditional Indian clothing. This study was done qualitatively to identify the challenges faced by traditional Indian clothing store, emphasize new promotional techniques used and the efforts made to increase demand and sales of textile products and traditional Indian clothing.The results of this study show that Gayathiri Silk Sarees Palace maintains a systematic approach of promotion from planning stage to the implementation of the promotion. The most frequently used promotional mixs are advertising, verbals and exhibitions. There are several strategies applied which showed positive impact on promotion of traditional Indian clothing business Gayathiri Silk Sarees Palace. Universiti Malaysia Sarawak, (UNIMAS) 2016 Thesis http://ir.unimas.my/id/eprint/35046/ http://ir.unimas.my/id/eprint/35046/2/PENGURUSAN%20PROMOSI%20PAKAIAN%20DAN%20TEKSTIL%20TRADISIONAL%20KAUM%20INDIA24pgs.pdf text en public http://ir.unimas.my/id/eprint/35046/5/Punitha%20Chandran%20ft.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Applied and Creative Arts
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
English
topic E11 America (General)
spellingShingle E11 America (General)
PUNITHA, CHANDRAN
PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH
description This study focuses on the promotion management of Indian traditional clothes and textiles.This study discusses how traditional Indian clothes management of sales took place, the promotional tools used, type of challenges faced by Gayathiri Silk Sarees Palace which prevents to achieve their objectives of promotion and promotion strategies used to increase demand and sales of traditional Indian clothing. This study was done qualitatively to identify the challenges faced by traditional Indian clothing store, emphasize new promotional techniques used and the efforts made to increase demand and sales of textile products and traditional Indian clothing.The results of this study show that Gayathiri Silk Sarees Palace maintains a systematic approach of promotion from planning stage to the implementation of the promotion. The most frequently used promotional mixs are advertising, verbals and exhibitions. There are several strategies applied which showed positive impact on promotion of traditional Indian clothing business Gayathiri Silk Sarees Palace.
format Thesis
qualification_level Master's degree
author PUNITHA, CHANDRAN
author_facet PUNITHA, CHANDRAN
author_sort PUNITHA, CHANDRAN
title PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH
title_short PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH
title_full PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH
title_fullStr PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH
title_full_unstemmed PENGURUSAN PROMOSI PAKAIAN DAN TEKSTIL TRADISIONAL KAUM INDIA: KAJIAN DI GAYATHIRI SILK SAREES PALACE(M) SDN BHD SUNGAI PETANI, KEDAH
title_sort pengurusan promosi pakaian dan tekstil tradisional kaum india: kajian di gayathiri silk sarees palace(m) sdn bhd sungai petani, kedah
granting_institution UNIVERSITI MALAYSIA SARAWAK
granting_department Faculty of Applied and Creative Arts
publishDate 2016
url http://ir.unimas.my/id/eprint/35046/2/PENGURUSAN%20PROMOSI%20PAKAIAN%20DAN%20TEKSTIL%20TRADISIONAL%20KAUM%20INDIA24pgs.pdf
http://ir.unimas.my/id/eprint/35046/5/Punitha%20Chandran%20ft.pdf
_version_ 1783728447528370176

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