The Influence of Destination Image on Revisit Intention: The Moderating Impact of Electronic Word of Mouth Marketing (eWOM)

The Influence of Destination Image on Revisit Intention: The Moderating Impact of Electronic Word of Mouth Marketing (eWOM)

In this emerging digitalised ecosystem, ecotourism is one of the significant motivators in tourism and the government has set their goals to enhance ecotourism development as proposed by the Visit Truly Asia Malaysia 2020 campaign. In addition, the growth of destination image should be developed in...

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書目詳細資料
主要作者:	Ching, Jia Lie
格式:	Thesis
語言:	English
出版:	2021
主題:	H Social Sciences (General) HF Commerce
在線閱讀:	http://ir.unimas.my/id/eprint/35198/1/Ching%20Jia%20ft.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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