The Influence of Destination Image on Revisit Intention: The Moderating Impact of Electronic Word of Mouth Marketing (eWOM)

The Influence of Destination Image on Revisit Intention: The Moderating Impact of Electronic Word of Mouth Marketing (eWOM)

In this emerging digitalised ecosystem, ecotourism is one of the significant motivators in tourism and the government has set their goals to enhance ecotourism development as proposed by the Visit Truly Asia Malaysia 2020 campaign. In addition, the growth of destination image should be developed in...

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书目详细资料
主要作者:	Ching, Jia Lie
格式:	Thesis
语言:	English
出版:	2021
主题:	H Social Sciences (General) HF Commerce
在线阅读:	http://ir.unimas.my/id/eprint/35198/1/Ching%20Jia%20ft.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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