MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING

MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING

This study aims to assess public perception of the campaign carried out by Islamic Heritage Museum, Kuching. A total of 250 questionnaires were distributed randomly around the study area, namely in Kuching City. This descriptive study which the questionaire containing 18 items were choose as a resea...

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Main Author: NAZRULLAZUAN, MOHAMED
Format: Thesis
Language:English
English
Published: 2016
Subjects:
N Visual arts (General) For photography
see TR
Online Access:http://ir.unimas.my/id/eprint/35253/1/MENGKAJI%20PERSEPSI%20MASYARAKAT%20TERHADAP%20PROMOSI%20YANG%20DIJALANKAN%20OLEH%20MUZIUM24pgs.pdf
http://ir.unimas.my/id/eprint/35253/4/Nazrullazuan%20Mohamed%20ft.pdf
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id my-unimas-ir.35253
record_format uketd_dc
spelling my-unimas-ir.352532023-05-22T09:28:34Z MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING 2016 NAZRULLAZUAN, MOHAMED N Visual arts (General) For photography, see TR This study aims to assess public perception of the campaign carried out by Islamic Heritage Museum, Kuching. A total of 250 questionnaires were distributed randomly around the study area, namely in Kuching City. This descriptive study which the questionaire containing 18 items were choose as a research instrument. Researchers use quantitative methods to analyze data using SPSS version 20.0 and Microsoft Excel. The results obtained from data analysis is converted to a percentage, frequency and min. The findings show that people are less sensitive to promotional activities undertaken by the museum because the promotion is not carried out effectively. Several proposals concerning the perception among public over the campaing have been submitted to museum. Universiti Malaysia Sarawak, (UNIMAS) 2016 Thesis http://ir.unimas.my/id/eprint/35253/ http://ir.unimas.my/id/eprint/35253/1/MENGKAJI%20PERSEPSI%20MASYARAKAT%20TERHADAP%20PROMOSI%20YANG%20DIJALANKAN%20OLEH%20MUZIUM24pgs.pdf text en public http://ir.unimas.my/id/eprint/35253/4/Nazrullazuan%20Mohamed%20ft.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Applied and Creative Arts
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
English
topic N Visual arts (General) For photography
see TR
spellingShingle N Visual arts (General) For photography
see TR
NAZRULLAZUAN, MOHAMED
MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
description This study aims to assess public perception of the campaign carried out by Islamic Heritage Museum, Kuching. A total of 250 questionnaires were distributed randomly around the study area, namely in Kuching City. This descriptive study which the questionaire containing 18 items were choose as a research instrument. Researchers use quantitative methods to analyze data using SPSS version 20.0 and Microsoft Excel. The results obtained from data analysis is converted to a percentage, frequency and min. The findings show that people are less sensitive to promotional activities undertaken by the museum because the promotion is not carried out effectively. Several proposals concerning the perception among public over the campaing have been submitted to museum.
format Thesis
qualification_level Master's degree
author NAZRULLAZUAN, MOHAMED
author_facet NAZRULLAZUAN, MOHAMED
author_sort NAZRULLAZUAN, MOHAMED
title MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
title_short MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
title_full MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
title_fullStr MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
title_full_unstemmed MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
title_sort mengkaji persepsi masyarakat terhadap promosi yang dijalankan oleh muzium warisan islam, kuching
granting_institution UNIVERSITI MALAYSIA SARAWAK
granting_department Faculty of Applied and Creative Arts
publishDate 2016
url http://ir.unimas.my/id/eprint/35253/1/MENGKAJI%20PERSEPSI%20MASYARAKAT%20TERHADAP%20PROMOSI%20YANG%20DIJALANKAN%20OLEH%20MUZIUM24pgs.pdf
http://ir.unimas.my/id/eprint/35253/4/Nazrullazuan%20Mohamed%20ft.pdf
_version_ 1783728454461554688

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