MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING
This study aims to assess public perception of the campaign carried out by Islamic Heritage Museum, Kuching. A total of 250 questionnaires were distributed randomly around the study area, namely in Kuching City. This descriptive study which the questionaire containing 18 items were choose as a resea...
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| 格式: | Thesis |
| 語言: | English English |
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2016
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| 在線閱讀: | http://ir.unimas.my/id/eprint/35253/1/MENGKAJI%20PERSEPSI%20MASYARAKAT%20TERHADAP%20PROMOSI%20YANG%20DIJALANKAN%20OLEH%20MUZIUM24pgs.pdf http://ir.unimas.my/id/eprint/35253/4/Nazrullazuan%20Mohamed%20ft.pdf |
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my-unimas-ir.352532023-05-22T09:28:34Z MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING 2016 NAZRULLAZUAN, MOHAMED N Visual arts (General) For photography, see TR This study aims to assess public perception of the campaign carried out by Islamic Heritage Museum, Kuching. A total of 250 questionnaires were distributed randomly around the study area, namely in Kuching City. This descriptive study which the questionaire containing 18 items were choose as a research instrument. Researchers use quantitative methods to analyze data using SPSS version 20.0 and Microsoft Excel. The results obtained from data analysis is converted to a percentage, frequency and min. The findings show that people are less sensitive to promotional activities undertaken by the museum because the promotion is not carried out effectively. Several proposals concerning the perception among public over the campaing have been submitted to museum. Universiti Malaysia Sarawak, (UNIMAS) 2016 Thesis http://ir.unimas.my/id/eprint/35253/ http://ir.unimas.my/id/eprint/35253/1/MENGKAJI%20PERSEPSI%20MASYARAKAT%20TERHADAP%20PROMOSI%20YANG%20DIJALANKAN%20OLEH%20MUZIUM24pgs.pdf text en public http://ir.unimas.my/id/eprint/35253/4/Nazrullazuan%20Mohamed%20ft.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Applied and Creative Arts |
| institution |
Universiti Malaysia Sarawak |
| collection |
UNIMAS Institutional Repository |
| language |
English English |
| topic |
N Visual arts (General) For photography see TR |
| spellingShingle |
N Visual arts (General) For photography see TR NAZRULLAZUAN, MOHAMED MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING |
| description |
This study aims to assess public perception of the campaign carried out by Islamic Heritage Museum, Kuching. A total of 250 questionnaires were distributed randomly around the study area, namely in Kuching City. This descriptive study which the questionaire containing 18 items were choose as a research instrument. Researchers use quantitative methods to analyze data using SPSS version 20.0 and Microsoft Excel. The results obtained from data analysis is converted to a percentage, frequency and min. The findings show that people are less sensitive to promotional activities undertaken by the museum because the promotion is not carried out effectively. Several proposals concerning the perception among public over the campaing have been submitted to museum. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
NAZRULLAZUAN, MOHAMED |
| author_facet |
NAZRULLAZUAN, MOHAMED |
| author_sort |
NAZRULLAZUAN, MOHAMED |
| title |
MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING |
| title_short |
MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING |
| title_full |
MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING |
| title_fullStr |
MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING |
| title_full_unstemmed |
MENGKAJI PERSEPSI MASYARAKAT TERHADAP PROMOSI YANG DIJALANKAN OLEH MUZIUM WARISAN ISLAM, KUCHING |
| title_sort |
mengkaji persepsi masyarakat terhadap promosi yang dijalankan oleh muzium warisan islam, kuching |
| granting_institution |
UNIVERSITI MALAYSIA SARAWAK |
| granting_department |
Faculty of Applied and Creative Arts |
| publishDate |
2016 |
| url |
http://ir.unimas.my/id/eprint/35253/1/MENGKAJI%20PERSEPSI%20MASYARAKAT%20TERHADAP%20PROMOSI%20YANG%20DIJALANKAN%20OLEH%20MUZIUM24pgs.pdf http://ir.unimas.my/id/eprint/35253/4/Nazrullazuan%20Mohamed%20ft.pdf |
| _version_ |
1783728454461554688 |