User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application

The use of modern interactive mobile travel application is becoming a necessity of many destinations to stay competitive and attractive to the modern tourists. Nonetheless, many travel applications suffer from usability issues, such as complex interfaces, information overload and limited interactio...

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Main Author:	Angeline, Lee Ling Sing
Format:	Thesis
Language:	English
Published:	2017
Subjects:	QA Mathematics
Online Access:	http://ir.unimas.my/id/eprint/35296/3/Angeline%20Lee%20Ling%20Sing%20ft.pdf
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id	my-unimas-ir.35296
record_format	uketd_dc
spelling	my-unimas-ir.352962023-05-29T06:40:26Z User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application 2017 Angeline, Lee Ling Sing QA Mathematics The use of modern interactive mobile travel application is becoming a necessity of many destinations to stay competitive and attractive to the modern tourists. Nonetheless, many travel applications suffer from usability issues, such as complex interfaces, information overload and limited interaction mechanisms. Henceforth, the objectives of this research were to identify user’s requirements on interactive mobile travel application; to investigate the usability issues of travel application in the market; to design and develop a tangible mobile application prototype of Sarawak Travel; and finally to evaluate tourists’ experiences on the prototype development. Analyzing reliability, validity factor, and One-Way Within Subjects ANOVA were conducted to determine the types of interactive multimedia features and the significant differences amongst the travel applications sampling. Findings showed a significant effect among the three sample travel applications, with reading of Wilks’ Lambda = 0.35, F (2, 28) = 25.23, p = 0.00 and paired samples Ttests were conducted to compare the three post hoc test. Results indicated that interface design type does have an effect on user experience. Results indicated that the type of interface design does have an effect on user experience, where applications with the most familiar function and the simplest, straight forward visual display were thought to be the most effective, efficient, and satisfaction from participants. Hence, a prototype of mobile travel guide application was developed based on the previous studies. The evaluation showed a potential high demand of integrating advanced interactive multimedia features on mobile tourism application to attract, engage, and encourage regular usage in the tourism industry. Universiti Malaysia Sarawak, (UNIMAS) 2017 Thesis http://ir.unimas.my/id/eprint/35296/ http://ir.unimas.my/id/eprint/35296/3/Angeline%20Lee%20Ling%20Sing%20ft.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Applied and Creative Arts
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	QA Mathematics
spellingShingle	QA Mathematics Angeline, Lee Ling Sing User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application
description	The use of modern interactive mobile travel application is becoming a necessity of many destinations to stay competitive and attractive to the modern tourists. Nonetheless, many travel applications suffer from usability issues, such as complex interfaces, information overload and limited interaction mechanisms. Henceforth, the objectives of this research were to identify user’s requirements on interactive mobile travel application; to investigate the usability issues of travel application in the market; to design and develop a tangible mobile application prototype of Sarawak Travel; and finally to evaluate tourists’ experiences on the prototype development. Analyzing reliability, validity factor, and One-Way Within Subjects ANOVA were conducted to determine the types of interactive multimedia features and the significant differences amongst the travel applications sampling. Findings showed a significant effect among the three sample travel applications, with reading of Wilks’ Lambda = 0.35, F (2, 28) = 25.23, p = 0.00 and paired samples Ttests were conducted to compare the three post hoc test. Results indicated that interface design type does have an effect on user experience. Results indicated that the type of interface design does have an effect on user experience, where applications with the most familiar function and the simplest, straight forward visual display were thought to be the most effective, efficient, and satisfaction from participants. Hence, a prototype of mobile travel guide application was developed based on the previous studies. The evaluation showed a potential high demand of integrating advanced interactive multimedia features on mobile tourism application to attract, engage, and encourage regular usage in the tourism industry.
format	Thesis
qualification_level	Master's degree
author	Angeline, Lee Ling Sing
author_facet	Angeline, Lee Ling Sing
author_sort	Angeline, Lee Ling Sing
title	User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application
title_short	User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application
title_full	User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application
title_fullStr	User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application
title_full_unstemmed	User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application
title_sort	user experience studies of advanced interactive multimedia features on mobile travel guide application
granting_institution	UNIVERSITI MALAYSIA SARAWAK
granting_department	Faculty of Applied and Creative Arts
publishDate	2017
url	http://ir.unimas.my/id/eprint/35296/3/Angeline%20Lee%20Ling%20Sing%20ft.pdf
_version_	1783728459033346048

User Experience Studies of Advanced Interactive Multimedia Features on Mobile Travel Guide Application

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