The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility

Consumers tend to pay attention to the information shared by influencers due to the influencers’ first-hand knowledge of products or services. In Malaysia, women consumers prefer to seek information from beauty influencers on YouTube since they rely more on the recommendations made by those influenc...

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Bibliographic Details
Main Author: Nurashikin, Nazer Mohamed
Format: Thesis
Language:English
English
English
Published: 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43201/5/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed%20-%2024%20pages.pdf
http://ir.unimas.my/id/eprint/43201/7/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed.ftext.pdf
http://ir.unimas.my/id/eprint/43201/8/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed_dsva%20.pdf
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