The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility
Consumers tend to pay attention to the information shared by influencers due to the influencers’ first-hand knowledge of products or services. In Malaysia, women consumers prefer to seek information from beauty influencers on YouTube since they rely more on the recommendations made by those influenc...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2023
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| Online Access: | http://ir.unimas.my/id/eprint/43201/5/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/43201/7/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed.ftext.pdf http://ir.unimas.my/id/eprint/43201/8/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed_dsva%20.pdf |
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