The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility
Consumers tend to pay attention to the information shared by influencers due to the influencers’ first-hand knowledge of products or services. In Malaysia, women consumers prefer to seek information from beauty influencers on YouTube since they rely more on the recommendations made by those influenc...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | English English English |
| منشور في: |
2023
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://ir.unimas.my/id/eprint/43201/5/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/43201/7/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed.ftext.pdf http://ir.unimas.my/id/eprint/43201/8/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed_dsva%20.pdf |
| الوسوم: |
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