Sustainable Tourism Performance Analysis in Bako National Park

Ecotourism, which falls under sustainable tourism umbrella, is one of the fastest growing segments in the tourism industry. Sarawak is very rich in natural and cultural attraction, and this makes up the popularity of its ecotourism. With this, it is vital that Sarawak should maintain the sustainabil...

Full description

Saved in:
Bibliographic Details
Main Author: Nur Anisah, Mohamad Junaidi
Format: Thesis
Language:English
English
English
Published: 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43215/1/SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf
http://ir.unimas.my/id/eprint/43215/3/SIGNED%20-%20SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf
http://ir.unimas.my/id/eprint/43215/4/Nur%20Anisah%20Thesis%20Declaration%20Signed.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Ecotourism, which falls under sustainable tourism umbrella, is one of the fastest growing segments in the tourism industry. Sarawak is very rich in natural and cultural attraction, and this makes up the popularity of its ecotourism. With this, it is vital that Sarawak should maintain the sustainability of its tourism products. This can be done by evaluating the states of sustainability of a natural attraction. This research aims to analyse the sustainable performances in environmental, social and economic attributes that are available in Bako National Park from visitors’ perspectives. Bako National Park is the oldest protected national park in Sarawak and it houses various rare wildlife and vegetation which makes it imperative to be evaluated to maintain its sustainability. To achieve this, this thesis identifies suitable attributes in three different yet related aspects which are environmental, social and economic and their importance and performance are then evaluated. Thus, Importance-Performance Analysis (IPA) is implemented in this study to identify which sustainability areas that need to be improved. This thesis also aims to identify what Bako visitors perceived to be important in sustainable aspects. Using the results, the management will be able to allocate their resources more effective and efficiently to further improve Bako National Park in its aspects of sustainability.