Destination Image Mediated by Tourists’ and Resident Visitors’ Experience Quality -Empirical Evidence from Qingzhou, China
The destination image is a critical aspect for destinations. Typically, destination image is considered as a combination of cognition and affection. As tourists increasingly seek the quality of experience, this study proposes experience quality as a mediator between cognition and affection in the de...
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Main Author: | Liping, Guan |
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Format: | Thesis |
Language: | English English English |
Published: |
2024
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/44712/6/Thesis%20PhD_%20Guan%20Liping%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/44712/8/DSVA_Guan%20Liping.pdf http://ir.unimas.my/id/eprint/44712/10/Guan%20Liping%20ft.pdf |
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