Malaysia Consumer Purchase Intention in Social Commerce: Unravelling the Moderating Impact of Hedonic Motivation

Social Commerce industry involves the use of social media platforms such as Facebook, Tiktok, Instagram, etc. to market and sell products and services. To this, the purpose of this research is to determine the relationship between Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TA...

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Bibliographic Details
Main Author: Kumaresan, Kumaran
Format: Thesis
Language:English
English
Published: 2024
Subjects:
Online Access:http://ir.unimas.my/id/eprint/44970/3/DSVA_Kumaresan.pdf
http://ir.unimas.my/id/eprint/44970/7/Kumaresan%20ft.pdf
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