Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention

This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The tar...

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Bibliographic Details
Main Author: Choon Siong, Ong
Format: Thesis
Language:English
English
English
Published: 2024
Subjects:
Online Access:http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf
http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf
http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf
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